For a decade, success at Penn State was measured by one metric: Did you get the top 5 players in Pennsylvania?
If the answer was “No,” the class was a failure. Matt Campbell does not subscribe to this dogma.
The “Developmental Trait” Model
Campbell’s success at Iowa State was built on identifying high-ceiling 3-star prospects (like Brock Purdy or Breece Hall) and developing them. He is bringing this model to State College, but with a twist: He gets to shop in a more expensive store.
- The Target: Instead of fighting Ohio State for the 5-star PA kid who grew up a Buckeyes fan, Campbell targets the high-4-star from Ohio, Michigan, or Maryland who fits the culture.
- The Example: Max Granville (Texas) and Rocco Becht (Florida). Neither is from PA. Both are foundational pieces.
The “Slot Receiver” Priority
Our film review of the Taylor Mouser offense shows a heavy reliance on the slot receiver. Historically, Penn State chases 6’3” boundary receivers. Expect a shift in recruiting to smaller, quicker 5’10” players who can win in space.
- The Prototype: Think Julian Fleming (but used correctly) or Kaden Saunders.
The Transfer Portal Philosophy
Campbell is not a “Portal Mercenary” coach. He uses the portal for Needs (like Dallas Vakalahi at DT), not Wants.
- Contrast: Lane Kiffin (Ole Miss) builds a new team every year.
- Campbell: Builds a 3-year roster, patches holes with seniors.
Verdict
“Dominate The State” made for a good hashtag. But in the expanded Big Ten (with Oregon, USC, Washington), relying solely on Pennsylvania talent is math that doesn’t work. Campbell’s broader, trait-based approach is the modernization Penn State recruiting needed.